The Boston activist group Campaign for a Commercial Free Childhood has filed a petition with the FCC to block the upcoming Nickelodeon cartoon Zevo-3 which stars characters from ads for Skechers shoes and is being developed by Skechers Entertainment (!). The group fears that this show will pave the way for cartoons starring the likes of Ronald McDonald and that children’s entertainment will become inundated with ads. We here at Mediaite fear that any cartoon that’s basically a cartoon will probably just lead to a crappy Michael Bay movie 20 years from now. Clearly, prevention is the key.
The series, which is about “three teenage, super-powered heroes — tasked to save New Eden City from evil monsters,” features popular characters from a series of commercials as well as a line of comic books that are included with the purchase of Skechers shoes. The CCFC is concerned that the program, set to debut in October, will essentially be an extra-long commercial for the shoe line. Perhaps they got this idea from the fact that trailers for the show are stored on the official “SKECHERScommercials” YouTube page.